The COLS Plan
PARTICIPANT RECRUITMENT & RETENTION STRATEGIES
COLS will recruit one million Coloradans through a coordinated statewide effort that relies on a combination of partnerships with health care providers, hospitals, chronic disease groups, navigator programs, and other health related organizations. Our recruitment and retention strategies will combine sophisticated digital outreach and community specific programs to ensure that the cohort is representative of many races, cultures, and socioeconomic groups.
Digital marketing channels are exciting because they can reach people in cost effective ways, at scale. Our digital outreach will utilize targeted ads on search engines and social media sites, and more traditional email campaigns to recruit participants electronically. COLS has consulted with recruiting and retention experts at Trialspark and PatientsLikeMe.
COLS will design participant navigator programs to reach minority groups, including African Americans, Latinos, Native Americans, and rural communities, who are typically underrepresented in research and mistrusting of researchers. Navigation programs vary widely based on the needs of the communities they serve. What navigator programs have in common is that they build trust and provide one-on-one, culturally appropriate support to individuals. We will work continually with communities so that their voices are represented.
Many organizations have expressed a desire to partner with COLS in our participant recruitment and retention efforts. We have met with the National Behavioral Health Innovation Center (NBHIC) and the Colorado Center for Personalized Medicine (CCPM), both at the CU Anschutz Medical Campus, the Colorado Chronic Care Collaborative (CCC), 9Health Fair, Colorado BioScience Association (CBSA), Trialspark, Bonfils Blood Center, The BioCollective, and PatientsLikeMe to discuss participant recruitment.